These days, statistics show that people are more engaged with local media than ever. In a constantly evolving landscape, you have to target and connect with users, put yourself in their position, and understand what they care about. With all that in mind, we now provide a unique opportunity to connect with our readers in the most targeted and captivating way.
We believe our web advertising offers the most effective way to target a discerning and curious local audience. The Leither is a free magazine covering; culture, current affairs, food, health, film, humour, reviews, news from elsewhere and blogs from the edges of Edinburgh. It is now published and archived online in its entirety.
We have some great monthly advertising options available. Ads will never be displayed concurrently - when you advertise with us your message is clearly delivered. No spraff.
Contact Callum at callum@leithermagazine.com to learn more – or review our advertising options below.
Effective Targeting
Effectively advertising a local business online is near impossible with the kind of websites that people actually use today. Is the corner-shop about to sign up for a Facebook Page? Are they to keep the world abreast through daily Tweets "Two pints of #whole milk delievered"? Do they want to deal with Search Engine Optimisation and all that nonsense?
No, that's ridiculous.
A Dynamic Local Website
By dynamic we mean constantly evolving and updated daily. Leith, dare we say, is one helluva audience. And our audience are more than just page turners, they are interested in what we say because they contribute articles, write blogs – under The Leither banner – they help shape the website's character. Just read their blogs.
Pushdown Ad
The pushdown ad unit automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention... View Example ›
Skin Ad
The skin ad is a take-over of the entire site, we brand the background with your colours and slogan, the whole background functions as a link to your website... View Example ›
Statistics
There are plenty of good reasons that businesses in our distribution area of North Edinburgh, Broughton, Stockbridge, Central Edinburgh and Portobello should find The Leither magazine the most effective way to target a specific audience. The publisher of the magazine personally distributes 7,000 copies to over 130 businesses including; cafes, restaurants, corner shops, offices, cinemas, pubs and libraries etc. Our website reaches thousands more...
* statistics for scotsman.com and dailyrecord.co.uk collected by alexa.com, we use Google Analytics and Mint to calculate our numbers
Ad Placement
Online adverts run from the first day of the month to the last – this will have the added bonus of your advert being exposed to two readerships as every new Leither issue comes out mid-month.
As the options show, adverts are placed directly on the Homepage (Pushdown Ad appears in a box just below the navigation, Skin spans the entire background). Your banner will appear on every individual article page and every archived page (that’s over 500+ placements per month!). Your ad will not be lost under the competition here.
Questions?
You can direct all advertising queries to callum@leithermagazine.com, Callum will get back to you within 24 hours. For advertising and sponsorship in the print version of The Leither you can email us.