Mod: A Very British Thing


Posted by in July's Magazine

Mod was, essentially, a male fashion trend, so something of a first in the world of clothing. Short for modernist, followers didn’t look back but embraced everything modern – and helped invent the 60s.

John Stephen: A cool, cocky, Glaswegian – who never lost his accent despite the odd Cockney intonation – was the fashion equivalent of a rock star. The Mods besieged his fifteen boutiques in Carnaby Street. The Modfather was commemorated with a blue plaque in the street in 2005, one year after his death.

Share:

Share on TumblrTweet about this on TwitterShare on FacebookShare on LinkedInPin on PinterestShare on Google+Share on StumbleUponShare on RedditDigg thisEmail this to someone

David Bowie: Funny to think he was musically active in the mid-60s. There are photographs of him in full on Mod mode. The hair and clothes, the Look.

Twiggy, (who would later appear on the cover of Bowie’s Pin Ups): The first supermodel, now national treasure and face of M&S, Twiggy’s big year was 1966 when she became the epitome of swinging London. Knock-kneed and huge eyed – accentuated by (the late) Vidal Sassoon’s Eton crop – she changed the face of fashion modelling in an instant.

Europe: According to style writer Ted Polhemus the Mods loved everything European – from Italian-style suits and French new wave films: ‘To be Mod was to be international and this new generation saw themselves as citizens of the world, embracing everything from Jamaican ska to Italian cuisine’.

The music: Motown, modern jazz, Northern Soul, Georgie Fame, Julie Driscoll, DC Fontana, Ike and Tina Turner, Doris Troy, Eric Clapton, Britpop, The Who, Stone Foundation, Stax Records, the Small Faces…so much music to discover.

Vespas and Lambrettas: Were nicknamed ‘hairdryers on wheels’. The Mods preferred this mode of motorscooter transport to oily motorbikes because the engine was totally enclosed, so none of their fashionable duds would get soiled.

Mod Barbie: Francie dolls were introduced in 1966. Francie was Barbie’s ‘Mod cousin’ and was the first doll with real eyelashes. She had a slimmer ‘teenage’ figure than busty Barbie and wore the kind of go-go boots and minis that Barbie wouldn’t be seen dead in. It was becoming a mod, mod, mod world for Barbie but for real Mods it was all wrong, wrong, wrong.

La Dolce Vita: Fellini’s uber-stylish art movie crossover of 1960 was an enormous influence on the Mods.

University haircut, (men): Mod boys had ‘college-boy smooth cropped hair with burned-in parting’, according to Colin MacInnes’s seminal Mod novel Absolute Beginners.

Lulu: Of all the 1960s pop dolly birds she was the Mod-est of the lot, her earthy sound derived from Northern Soul.

Speed: The street name for amphetamines, the Mod equivalent of ecstasy. The drug was an upper which kept you buzzing all night. Though not a Mod, as far as we know, Judy Garland was known as Amphetamine Annie.

Martin Freeman: British actor and Mod fan famed for his role as the sensible one in The Office. Today’s modern Mod.

Parkas: These ex-Army surplus all-weather jackets had a detachable hood (often trimmed with rabbit fur) and a fishtail for wrapping between the legs for extra protection (mass contraception was in its infancy). They were ideal for keeping modern grime off Mod threads.

Quadrophenia: The amphetamine fuelled, and totally over the top movie recreation of the Mod world, with The Who throbbing on the soundtrack. Full of clumsy anachronisms, the film is fantastically exuberant teen junk. Horrible thought: Johnny Rotten was up for the part of the hero but Phil Daniels got it instead. Look closely and you can see a host of actors who have become national treasures (Timothy Spall, Ray Winstone, Toyah Wilcox). By contrast, the film version of Absolute Beginners is like being trapped inside a faulty pinball machine.

Baracuta G9: Not a summit meeting of sharks but, as any Mod knows, the definitive blouson.

Revival: The Mods will go on forever, for, according to Paul Weller, the Mod look has been constantly revived from The Jam in the 70s to Oasis in the 90s. Not forgetting football casuals.

Online: Too much to choose from. Check out, modrevival.net, modculture.com, jackthatcatwasclean.blogspot.com, the modcast.co.uk, Original Modernists 1959-1966 facebook group.

Blue Note records: The true cool record label. The music, the sleeve designs…’nuff said.

Vidal Sassoon: His most famous client was Mary Quant who sported the hairdo of choice for all female Mods. Sassoon opened his Bond Street salon at the tender age of 26.

Peggy Moffitt: America’s answer to Twiggy who later went on to model topless swimsuits and was famous for her austere, shiny, black bob.

The roundel: According to the new A-Z of Mod, Peter Blake used the target symbol in a painting in 1961 and the Mods adopted it with gusto. Keith Moon wore the red-white-and-blue target on a T-shirt on a record cover and the rest is history.

Fred Perry: British tennis star who gave his name to the to-die-for Mod staple, the polo shirt.

Info: A-Z of Mod, by Paolo Hewitt & Mark Baxter, published by Prestel at £16.99

41 responses to “Mod: A Very British Thing”

  1. Davidq qq says:

    There are lots of essay or dissertation web-sites on the net since you include definitely expressed with your blog site.http://bevhillsmdreviews.co/beverly-hills-md-lift

  2. It is quite beneficial, although think about the facts when it reaches this target.
    Khabarnaak

  3. superpforcetablet says:

    That i need to inform you of that basically visit your websites together with That i think it rather appealing together with interesting..anshintsuuhannyakkyoku kuchikomi

  4. superpforcetablet says:

    Looking at any kind of weblog could make other people simply would like to generate more. Used to do the perfect that we was initially beautiful content material by way of. The program probably carried out for that collection nevertheless it’s outstanding. We frequently dispatch a person.Driving Lessons Kirkcaldy

  5. superpforcetablet says:

    Checking any blog may make others just want to come up with a greater number of. Recensione LG G5

  6. superpforcetablet says:

    I believe your site is precisely exactly what I've been searching for; this solutions a lot of associated with my personal queries. website

  7. amir says:

    Remember to proceed this specific wonderful operate along with My spouse and i expect additional of your respective wonderful sites.maticpress review

  8. superpforcetablet says:

    Good, the have my family wondering what other work outs happen to be healthy for the ones of folks what person get us driving or simply own small machines opportunities.click here

  9. superpforcetablet says:

    Make like plainly analyzing your current blogs.UK online essay writing service 

  10. Jacob Jack says:

    Thanks for all your referrals a person provide all of us via your own weblogs. the family handyman

  11. superpforcetablet says:

    The fellow workers are often raging dedicated to any things furthermore today I recently find out exactly why.distributor cctv hikvision – netsolusiteknologi

  12. Davidq qq says:

    Superior webpage together with the good superior equipment together with I’m certainly this will be dramatically practical.gofundme.com/maryCrisGayo

  13. Davidq qq says:

    Beneficial blog site and also the fantastic excellent material in addition to I’m guaranteed this will be enormously very helpful. <a href="http://www.plumbertoronto.me” target=”_blank”>www.plumbertoronto.me

  14. Davidq qq says:

    That can job short-term, however , it’s no possible long-term choice meant for individuals who want to get the real key an individual exceptional girlfriend these can’t avoid wondering about.lop bong ro

  15. hello there was simply checking whether you minded a remark. i like your site and the thme you picked is super. I will be back. bed bug treatment

  16. Jacob Jack says:

    Checking any blog may make others just want to come up with a greater number of. I did a fabulous which i was first lovely content by means of. The software most likely conducted for the tier still it’s exceptional. I often dispatch you will the hyperlink so it’s possible to calculate the software in my position you will be your thoughts.austin mobile notaries

  17. JHON says:

    There are particular dissertation web-sites via the internet to create secure seemingly recorded in your website online.Motorbike Testing Reading

  18. Davidq qq says:

    I stumbled upon this blog with a host of new possibilities to explore. Thank you for the friendly in sharing.Wedding ice cream van hire

  19. JHON says:

    Unless Document look at your blog, I did not likely understandthat varied cities gave them in a different. ranking lokat

  20. Anu says:

    nice..Keep posting..
    Zellmeonline

  21. Sindrella says:

    I am very interested to read the articles and stories. It is very interesting to read the article you shared about British thing. From this article I understood about the fashion trends that existed in old days. Keep sharing more blogs. ipad 4 wholesale

  22. goldservice1 says:

    I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work.
    vehicle tracking

  23. goldservice1 says:

    This post is very simple to read and appreciate without leaving any details out. Great work! You completed certain reliable points there. I did a search on the subject and found nearly all persons will agree with your blog.
    canada us tax planning

  24. goldservice1 says:

    Impressive web site. Distinguished feedback that I can tackle. Im moving forward and may apply to my current job as a pet sitter. which is very enjoyable. but I need to additional expand. Regards.
    fifa 17 coin generator

  25. goldservice1 says:

    was surfing net and fortunately came across this site and found very interesting stuff here. Its really fun to read. I enjoyed a lot. Thanks for sharing this wonderful information.
    Happy new year 2017 Messages

  26. milanjoy says:

    Thanks to Leither Magazine for publishing the wonderful article regarding male fashion trend. I have already heard about the Mod fashion trend and they have lots of boutiques at Carnbay Street. This article really helped me to know more about this fashion. Keep updating with latest trends.is it normal to miss a period

  27. goldservice1 says:

    Hello, t cime icross your webstte tn error ifter t seirched google for thts problem, t should stite your

    login rediffmail.com

  28. goldservice1 says:

    Come up with a great deal more articles or reviews using this question an individual has a truly good option to make sure you strongly encourage writters.mobdro for android

  29. Well posting admin keep it up,

  30. Jorje Mike says:

    Thanks for sharing.
    Google

  31. Mike says:

    Thanks for sharing such a beneficial post with us. I would like to get useful posts from you. Keep sharing best work in future. http://callcaliforniaplumber.com/

  32. rankbuilders says:

    You have a good point here!I totally agree with what you have said!!Thanks for sharing your views…hope more people will read this article!!!
    Symptoms Of Alcoholism

  33. An obligation of appreciation is all together to set aside the chance to discuss this, I feel immovably about it and love adjusting more on this topic. In case possible, as you get expertise, would you mind reviving your blog with more information? It is extraordinarily helpful for me.

  34. rankbuilders says:

    Thanks for providing recent updates regarding the concern. I look forward to read more.
    seorango.com

  35. osama says:

    This post is very simple to read and appreciate without leaving any details out. Great work!

  36. 21 Question says:

    If you don"t mind proceed with this extraordinary work and I anticipate a greater amount of your magnificent blog entries21 Questions

Leave a Reply

Your email address will not be published. Required fields are marked *